We Can’t Stop Now

We’ve all seen it. The shiny new system obviously won’t solve the problem it was meant to yet the funding continues - in some cases it’s even increased in a desperate effort to right the ship. Many excuses are offered but my personal favorite is the “we’ve already spent so much money - we can’t stop now.” As if throwing good money after bad is somehow a virtue.

I don’t know about you, but I think it’s pretty neat when two radically different bloggers comment on the same idea from different perspectives. Don’t get me wrong, I expected a lot of commentary on the new iPhone (yes, I want one) but last week both Ron Jeffries and the Freakonomics folks struck the same cord: staying the course. Inspired by recent events in Iraq strategy, Stephen Dubner compares Barack Obama’s recent comments at a Senate hearing to behavioral economics and the sunk cost fallacy. Jeffries goes a step further offering an explanation as to why leaders often prefer to stay the course:

“Staying the course gives you a chance to be a winner, and leaves you no worse off than any other action, which guarantees you will be a loser.”

Of course there is another reason why many managers can’t bear to kill a project - that would be admitting they were wrong about something. When finally backed into a corner (or presented with overwhelming evidence) they are more likely to practice a little revisionist history than concede they were ever mistaken about a project. Maybe more projects need a Zed Shaw to do a little analysis! It may not be pleasant, but more often than not, the best outcome for a project can be an early death.

One Response to “We Can’t Stop Now”

  1. Josh Says:

    Boston Scientifics CFO was quoted at a health care conference regarding the companies overall strategy, saying that he is “developing thoughts … anything is on the table”.

    The conference moderator (JP Morgan analyst Michael Weinstein) said “It sounds like George Bush thinking about Iraq”.

    http://www.startribune.com/535/story/933975.html

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