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Does Travelers Insurance Hate Geeks?

Joel put out a flurry of posts in the last few days including this interesting look at a recent Travelers Insurance ad that depicts geeks in a rather stereotypical light. I’m guessing a lot of folks will agree with Joel’s assessment that the add is offensive – what do you think? All I know is it sounds like he’s shopping for a new policy:

You probably forgot that most of the people that read Inc. are geeks. And we buy insurance. Lots of insurance. Like me. And in fact I used to buy it from you. But not any more.

Now, I have no idea just how many geeks are covered by Travelers, but I do know that a lot of them read Joel’s blog…wonder how many will join him in his boycott? Smacks a bit of Microsoft’s recent evolve campaign and we know how popular that has been!

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