Be Careful What you Click on
In determining priority for shipping and inventory allocation, we give priority to those members who receive the fewest DVDs through our service.
Personally, I think this is just a horrible way to treat customers and I’m frankly amazed that they continue to have such high customer satisfaction ratings. Imagine if your health club did this – come in once a month and we’ll make sure your favorite elliptical machine is waiting. However, if you dare come in more than 3 times a week…well, we have a rusty stationary bike out back you can use. Don’t get my wrong, I understand the motivation for the executives at Netflix (heck, they’ll probably roll out a “premium” service for $29.99 a month that actually gets you unlimited rentals and drops you at the head of the line for the latest Hollywood blockbuster) but is this really a good way to treat users? Should I poke you in the eye with a sharp stick so long as my end user license says I can?