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Snap Judgments – Follow Up

January 18th, 2006 Leave a comment Go to comments

Blog time must be like, well, cat years (we don’t currently have a dog around the house…) and you’ve got to love the echo chamber that is the blogosphere (have I been Dugg yet? Or is it Digged?). Nearly 48 hours have passed since I talked about Snap Judgments and two of the blogs I track have commented on the topic (if you visit Seth’s post you’ll see I wasn’t the only one to reflect on it!). First, Christine Perfetti of UIE chimed in with this piece that quotes the same article Seth did. However, she provides a bit more depth – and I have to agree with her assessment concerning the implications of the findings. That said, since reading Don Norman’s Emotional Design, I do think aesthetics matter quite a bit.

The other interesting connection here was from Signal vs. Noise: about how little time you have to make a first impression which commented on a different article that discusses the study. So, just in case you didn’t notice, people will judge your site (or application) pretty quickly. As I mentioned in my post on Sun’s Tools – first impressions matter and are hard to overcome. Don’t blow it.

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  1. September 22nd, 2017 at 06:16 | #1

    A snap judgment is a point at which somebody rushes to judge somebody or a circumstance before they’ve heard the full story or on the off chance that they haven’t had sufficient energy to think it over.

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